SMöLTAP had built something genuinely new for one of pediatric medicine's hardest procedures. But the right clinicians didn't know it existed yet. So we built the presence to match the product. Working across LinkedIn and a targeted email series, we reached the nurses, nurse managers, and decision-makers who matter, and grew a real audience from a standing start.
To reach the clinical community where it already gathers, we partnered with Tala Talks NICU, a NICU-focused channel with 77.6K subscribers, to review the device. The video has pulled in more than 2,500 views since April, landing SMöLTAP in front of the exact nurses who live this procedure every day.
The goal was never to shout louder. It was to be seen by the right people, consistently.
