The Herbal Tea Co. had a beautiful seasonal product and a narrow window to sell it. We built the whole push: an 11-week content calendar tied to the rhythm of the season, paid Meta running alongside it, and a pivot into Dry January that kept the momentum going long after most holiday campaigns went quiet. Organic built the desire. Paid closed the deal at 4.11× return on ad spend. Calm, as it turns out, converts.